It
was the equivalent to a Ronald McDonald figure placed in McDonalds restaurants in the 1970s and 1980s. It was a sales gimmick to get more people to buy a product. The Ronald McDonald figure was used to get people to buy hamburgers.
Maitland’s racist garden gnome was used to get people to buy American tobacco that was grown and harvested by black slaves. Slavery is the worst form of racism. Slaves were legally treated as property and completely
stripped or their human rights. This was based solely on the slaves' 'race' / skin colour. It is very clear that the context of Maitland's racist garden gnome is tied to tobacco advertising. That tobacco was
grown and harvested by black slaves in America. The object was situated outside a tobacconist store. Maitland's racist garden gnome exists because of the slavery associated with the American tobacco industry of the day.
It's appearance on High Street in the late 1800s was in the context of racism within both Maitland and Australia.
Jocko Graves is a myth first written about in a children’s picture book by Earl Koger
Sr (an insurance broker), The Legend of Jocko: The Boy Who Inspired George Washington” (1963). The black slave child never existed in time space history. There is no verifiable evidence that he ever existed. There is only distorted oral tradition of Jocko Graves incorrectly written down as fact 250 years
after his supposed adventure took place. That means that Jocko Graves is not a hero as his supposed actions in the myth are also fictitious.
Waymon E Lefall (an American barber), first incorrectly linked the legend
of Jocko Graves to the hitching post in his book, The Legend of Jocko: child Hero of the American Revolution (2003). Australian Jack Paten (known as country musician Drongo Jack), wrote to Waymon E Lefall and suggested a trip
to Maitland. Lefall did so in 2009. Jocko:A Long Way from Home Down Under (2014) chronicles his visit to Maitland. Waymon E Lefall asserts, but provides no verification, that Maitland’s racist garden gnome is compared
to the American Statue of Liberty, the Sydney Harbour Bridge, and the French Eiffel Tower. He incorrectly asserts that it “can be found in Maitland Australia. Where Jocko the first American child hero is located in the
banks, city council office and on the curb side.” Maitland’s racist garden gnome is only found publicly at the Maitland Mutual building society main office in Maitland and not in all banks.
Neither Earl
Koger Sr, Waymon E Lefall or Jack Paten (Drongo Jack) are historians with a university qualification in history. Don’t be fooled by history fans.
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The above adapted from my
book Maitland’s Racist Garden Gnome (2026) available on Amazon in Kindle and paperback formats.
